Hutchison Port Holdings (HPH) has officially launched its new global rebrand on 24 September 2016. The new company name and brand line – Hutchison Ports, the World’s Leading Port Network – was officiated by Mr Eric Ip, Group Managing Director, at a company event which was attended by senior Hutchison Ports executives from around the world.
The new brand underlines the Group’s long-established commitment to operate as a true global network, and its continued delivery of the highest standards of service to customers and partners. In addition to the name change, the rebrand includes a new logo to better reflect the company’s position in a rapidly changing world of ports and logistics. The logo represents the meeting point of sea and sky; with an upward angle to signify growth, innovation and ambition – those things that keep Hutchison Ports at the forefront. The new brand will make us more recognizable everywhere as a group, and enhance our reputation for leadership globally.